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Driving and texting is a very dangerous habit and one that is getting out of control in nearly every city in America. Texting, talking on a cellphone, and even surfing the Internet on a cellphone while driving has caused horrific and fatal car accidents in Denver and throughout Colorado. Now, one parent has come up with a brilliant way to stop picking up your cellphone while you are driving—introducing the “red thumb”.In an effort to combat his own bad habit of texting while driving, Steve Babcock, Executive Creative Director at the Evolution Bureau, painted his thumb with bright red nail polish. Inspired by his nine-year-old daughter, Babcock deemed a string around his finger somewhat impractical, and the Red Thumb Reminder was born in August, 2013. The campaign was also a way of honoring Babcock’s late uncle who was killed in an accident involving texting and driving. Babcock hopes to help distracted drivers across the nation avoid potentially fatal auto accidents, and he believes the bright red thumbnail is a useful way to do just that. Disconnecting from Social Media It can be difficult to be disconnected—even for a few minutes—in our world of social media, however those minutes, or even seconds, could mean the difference between life and death. Recent research shows that 1.3 million crashes annually can be attributed to texting and driving. While most of us surely know how dangerous texting and driving is, some 77% of teens admit they are very or somewhat comfortable texting as they drive, and a staggering 55% of teens believe “it’s easy to text and drive.” Since texting and driving is now the leading cause of death for teen drivers, it’s clear that the constant messages against texting and driving are simply not getting through. A Belgium project tricked teens into believing they had to prove they could text and drive in order to pass the driving test. The alarming results can be seen at https://www.youtube.com/watch?v=HbjSWDwJILs. If the above statistics were not sufficient to convince you, consider the following:
- The minimum amount of time your attention is taken from the road when texting or reading a text is five seconds. Doesn’t sound like much? Five seconds equals the distance it takes you to drive the length of an entire football field, traveling at 55 mph.
- Text messaging makes you 23 times more likely to be involved in a crash.
- Teens texting while driving spend at least 10% of the time outside their lane.
- One in five drivers admit to surfing the web while driving.